Check on yours.’ The new version has been created by Budweiser UK. The new version of the ad ends with a hashtag #TogetherAtADistance and the endline ‘Buds support buds. The original Whassup? ad was based on a short film by Charles Stone III, who also directed the ad, and was hugely successful internationally. The new version of the 1999 ad features footage from the original spot (apart from one scene shot on the street) with new lines making reference to being in quarantine.
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to the tune of Sonny and Cher’s “I Got You Babe” and then head off into the snowy day, before he rips off in the rugged vehicle – with the famed groundhog.īudweiser revamps iconic ‘Whassup’ ad for lockdownīudweiser reworked a classic commercial spot from 21 years ago, using digital technology to bring the ‘Whassup’ ad into the age of the quarantine, along with a new series of ads featuring current stars. Clocking in at just about a minute, the ad shows Murray wake up at 6 a.m. A couple of the film’s original characters also make a surprise reprisal, too. With some help from the Jeep Gladiator pickup, Bill Murray reprised his roll in classic timeloop film Groundhog Day. ‘UK, U OK Hun?’ was the brainchild of chief marketing officer Shadi Halliwell, the ex-Harvey Nichols marketing boss who – along with ad agency Wieden + Kennedy – wants to make the Three brand “less about utility and more about lifestyle”.īill Murray endures Groundhog Day all over again with Jeep The ad seeks to cement the brand as one that celebrates “Britishness” and offers a fun antidote to the misery seemingly permeating the nation. Three’s biggest ever ad campaign aimed to be the antidote to winter blues and bleak forecasts with an optimistic glimpse into Britain’s 5G-powered future, complete with holographic Lewis Capaldi and VR space battles.The mobile network operator’s previous campaign “Phones are good” journeyed through the past, while the new ad looks at a near future when 5G has changed British life for the better. Three creates epic sci-fi ad for 5G Britain Some were put off by the image, other people were impressed.
The adverts received a mixed response in the marketing world and on social media.
In a tweet, Burger King said: “The beauty of real food is that it gets ugly.” The Whopper is topped with onions, lettuce, tomato, mayonnaise and pickles, all of which will contain no artificial preservatives. Set to the sound of Dinah Washington’s song What Difference A Day Makes, it uses a time-lapse showing it rotting over 34 days. The fast-food chain said that it’s showing mould “can be a beautiful thing” to highlight removing artificial preservatives from the Whopper in most European countries and in select US markets. Narrated by soccer star Megan Rapinoe, the spot blends 36 pairs of athletes into one another, emphasising “commonalities shared by athletes around the world.”īurger King took the bold step of showing its signature burger decaying in a time-lapse video to showcase its removal of artificial preservatives.
Working with Pulse Films director Oscar Hudson, Joint editors Peter Wiedensmith and Jessica Baclesse, and the visual effects team at A52, the team researched 4,000 sports action sequences and chose 72 of them to combine into 36 split-screen moments, where the action on both sides appears to meld into one.
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The ad, created by agency Wieden + Kennedy, mixed 4,000 pieces of historical archive footage from 24 sports into a 90-second tribute to the ways athletes bounce back. Called “You Can’t Stop Us,” the film launched during basketball’s long-anticipated return from its halt to the season back in March. How do you create a new sports commercial when there’s no new footage to show? Nike’s first post-Covid ad welcomed back the NBA season with some astonishingly edited archived clips, that perfectly synced up athletes via split screen. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing pleasure… Nike welcomes sports back with split screen mashup Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online.
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